With the growth of social media, it is easier than ever to connect to your customers and build relationships. Still, it can get overwhelming and complicated for businesses to try and have a personal connection with their audience.
There is pressure to create informative and valuable content that your customers are going to want to share and feel connected to. Here are five ways you can connect directly with your customers
1. Get to Know Them
In order to communicate with your customers and audience on social media, you need to understand them. Understanding your customers helps with creating content that your audience will want to see and won’t get annoyed by. Getting to know and understand your customers and their browsing experience can help you with deciding on media sources to use, sales tactics needed for your website. What kind of products or services your business should promote. You want to find out your customer’s income, demographics (age, sex, location, occupation), hobbies and interests, shopping patterns, and online habits.
When you have this information, you can correctly target your customers and share the content, promotions, and marketing that they have a positive response to. Find out this information by sending surveys, using Google analytics, and reading and listening to their comments on social media, and review platforms.
2. Keep them Up-to-Date
Keep your customers in the loop about major announcements such as the introduction of a new product or service, your latest blog posts, or any upcoming promotions or events. Social media, email, and newsletters make it easier than ever to keep customers updated. You want to make sure you are always keeping customers updated and in the loop about what’s happening with your business.
3. Excellent Customer Service
In any business, providing superb customer service is imperative for growth and connecting to your customers. A survey conducted by American Express states that 78% of consumers have left a transaction or not made a purchase because of a poor service experience.
Customer service is a necessity in business and this customer-based world, which means that you need to respond to customers quickly on social media channels, review sites, and email. If customers have questions, concerns, or inquiries, you want them to hear directly from you instead of someone else. Customer service also follows through with social media and listening and paying attention to what people are saying on social media. If you come across a customer that has beautiful things to say about your business, then thank them publicly for their support. Digital Exits reviews reputation management groups.
4. Partnering Up
Partner up with other companies and share their lists of customers. This is an effective way to introduce yourself to new customers. A way to partner is by offering to blog for a company. By guest blogging, you can grow your following and business.
5. Make time for Face-to-Face
With so much being digital in today’s world, it is still important to remember that face time with customers is always valued. Face-to-face interactions with your customers are still a critical aspect of customer engagement. Networking with customers at events, trade shows, and through your storefront goes a long way in connecting to customers and creating a positive experience.
Customers are more interested today in making purchases from businesses that they can relate to, and have personal contact with. Less customers are buying from faceless or nameless brands that they haven’t had a connection with. So, it is imperative to make face-to-face connections with your audience to continue to grow relationships and your business.